Difference between SMO and SMM

SMO (Social Media Optimization) and SMM (Social Media Marketing) both are important parts of digital marketing. People often get confused if we talk about Social Media Optimization and Social Media Marketing. SMO and SMM are two best ways to promote the business, brand and product online.

Digital Marketing or we can say Internet Marketing has become the necessary things to promote business online because online promotion has become the best way to do business online.
Here we are going to understand both terms in detail.

Social Media Optimization:

SMO or Social Media Optimization is the process of optimization or a website to show it in various social sites online. We make the changes and add required things to website and make it social media friendly so that people can share it on various social platforms. Few examples of social sites are Facebook, Twitter, Linkedin, Youtubeetc. In finally we can say SMO is the process or working on websites and to make it social media friendly and putting efforts to make the content shareable on social media channels.

Social Media Marketing

Social Media Marketing or SMM is one of the most important parts of digital marketing. Social media market is also known as the next step or social media optimization. In this process people share the website on various social media sites to expose in public if they find something good information. Social Media Marketing includes various activities such as advertisement, blog, images and video sharing and making them viral.

SMM  process includes the activities of sharing the information on various social platforms so that more people can know about that and they can also share those information to more people.

So finally we can say SMO includes activities that make the website ready to share on social platforms and SMM includes the activities that work to share the website on multiple social media sites.

This article can help to promote your business with these two activities SMO and SMM Online. You can also hire Social Media Optimization Services or can visit one of the best digital marketing company BPS IT & Web Services.

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